This strikes me as a sensible intervention into the typically un-nuanced conversation about the price of a four-year undergraduate degree. And what’d’ya know–it’s from a panel of admissions officers, the kind of people whose job it is to know their target audience and to recruit and retain students?
Steven Graff, senior director of admissions and enrollment services at the College Board, said it’s become “knee jerk” to say college is too costly.
“But,” he said, “what I think we have to do is move away from the monolithic assumption that the word ‘college,’ the word ‘price,’ the word ‘cost’ are the same for every student, every institution, for every situation we are dealing with.”
Instead, the panel argued, college prices and costs require a more nuanced view than the one offered by most in the media or perhaps even by President Obama, who last month went on a campaign-style tour to tout his plan to curb college costs.
Graff and two consultants from the enrollment management firm Art & Science Group argued that there is a significant difference between college cost and college price, in part because of financial aid, and there are also rather significant differences among prices at different kinds of institutions.