Comments on: And now a word from our sponsor

By: Historiann

Historiann — Mon, 28 Jun 2010 18:07:22 +0000

Is that your birthday wish list, MM?

By: Monocle Man

Monocle Man — Mon, 28 Jun 2010 16:06:09 +0000

Historiann -

I agree that this site should not be used for advertising products such as Titleist Pro-V1x golf balls, Titleist MB690 forged blades, or the Titleist 975D driver.

By: Monday round-up: Stampede-a-riffic! : Historiann : History and sexual politics, 1492 to the present

Mon, 28 Jun 2010 14:55:03 +0000

[...] knew it when I captioned the photo on my previous post that it just wasn’t the right image. “I’ll just do it myself” should of [...]

By: Z

Sun, 27 Jun 2010 21:53:37 +0000

No, not to make real money, 100+ seems to be what you need just to have anyone advertise with you at all. Then for them to keep advertising with you, there has to be a certain click-through level on the ad.

I think Bitch PhD and Field Negro’s blogs work for them like a part time job, due to ad income … Dooce is rumored to support a family of 4 with hers … I don’t like reading blogs with ads on them and usually don’t, and I wouldn’t like to feel constrained in what I write by advertisers.

By: Comrade PhysioProf

Comrade PhysioProf — Sun, 27 Jun 2010 14:11:56 +0000

I’m told the rule of thumb is that you have to get 100+ hits a day.

To make money? I think to make real money you need a lot more than that: like thousands of daily hits.

By: Matt L

Matt L — Sun, 27 Jun 2010 13:06:55 +0000

I dunno. A free book in exchange for a book review seems like a reasonable quid pro quo. The valuable commodity there is not the blog space, but the time a person is willing to spend reading the book reviewing it, and posting on it. So really there does not seem to be any conflict of interest or ‘gain.’

Putting ads on the blog seems fine to me, especially if you need the $ to cover the cost of administering and running said blog. I do like visiting Historiann because it is well designed and an oasis of visual calm in an otherwise visually blighted blogosphere. Most other blogs (HNN, I’m looking at you) remind me of the nineteenth century urban landscape where you are assaulted by advertising and bad typography at every turn.

But in terms of dollars and sense, your mileage may vary: the “L”-squared household is strictly a non-profit operation these days. And frankly I have never found myself on a vocational path that paid anything better than break-even in good years, so don’t take my advice on ads too seriously!

By: Z

Sun, 27 Jun 2010 07:43:12 +0000

P.S. Fratguy – I’m told the rule of thumb is that you have to get 100+ hits a day. I typically get 100-200 and I’d think this blog gets more, it could probably charge a higher rate.

By: Z

Sun, 27 Jun 2010 07:40:37 +0000

That having been said: if anyone is going to have big time advertising they should probably look into the tax situation. Technically everyone should, including me.

By: Z

Sun, 27 Jun 2010 07:37:23 +0000

Well, I think the book reviews are fine if you want to do them; I’d do them under my professional name, me, but you do as you see fit.

I do take advertising, in the form of links (under the category “Blog Supporters”), and I don’t let it influence what I write; I’d take advertising from anyone; I’m broke.

This year I only have one ad and only got $200 for it. Last year I had 3 and raked in a total $800 and it made a difference. The price I quote is $365 (a dollar a day).

By: Fratguy

Fratguy — Sun, 27 Jun 2010 04:05:03 +0000

Uh, just how much money might one expect, I mean if one was will to accept advertisers, from publishing adds on an academic blog? If that was one’s style.